Overview
Course duration: 1 day.
As your role as a PA expands, you are being increasingly asked to accept new responsibilities and take on new tasks. Recent research identified that over 60% of PAs are now handling customer related tasks that traditionally would have been covered by the marketing department.
If you find yourself in this position, or need as part of your role to gain a greater understanding of the marketing role, then this 1 day course will provide the ideal introduction to this function.
As businesses become increasingly competitive it is a fundamental requirement for all key staff to understand the business drivers and philosophies. One of the key drivers for any successful modern business is its marketing ability.
Is it right for me?
Designed for any secretary, PA or EA who needs to gain an understanding of the fundamentals of marketing. Those with some experience may wish to consider our 2 day course ‘Fundamentals of Marketing’.
What will I learn?
By the end of the course you will:
- Understand the basics of marketing
- Know the terminology used in marketing
- Have clear understanding of the way marketing benefits your business
- Understand the importance of satisfied customers
- Be able to handle marketing tasks confidently
Pre-course Activity
It would be helpful if delegates can bring to the course an example of their own organisations approach to marketing, this could be a leaflet, brochure, advertisement or any other marketing piece.
What will it cover?
Key Principles of Marketing
- Consumer orientation vs Product orientation
The Marketing Mix
- Product, price, place and promotion
The Tools of Marketing Planning
- An investigation into the planning tools available
- Plc, Diffusion of Innovation, portfolio planning & SWOT analysis
Segmentation Targeting and Positioning
- Identifying the associations key target segments and accessing those segments
Marketing Research
- The role of Market Research
- A review of the techniques available and when to use the most appropriate technique
Pricing Strategy
- Setting the optimum price level
Distribution Channel Strategy
- Managing the fast changing distribution options
Marketing Communications Strategy
- The communication process – how it works
- The communications mix
Action Plans
- Creating your personal action plan
Further courses to consider
Trainer Profile
Graham Bailey
“As more and more emphasis is put on the importance of gaining and retaining customers it means that secretaries and PA’s become more involved in the delivery of customer service. This course looks to demystify this business discipline of marketing and provide you with the skills needed to be able to confidently tackle marketing issues in your current role.
The course is designed to provide an insight into the marketing process and terminology to give you an understanding of how marketing fits in with the other business disciplines and how you can contribute to the company’s marketing effort.
The programme is ‘jargon free’ and has enabled many PA’s and secretaries to embark on a whole new career direction as they grasp the principles of this important area."
The Faculty
Graham Bailey is part of the dedicated faculty team who will deliver this course.
View our trainers' profiles.
Recent delegates have said:
“Graham was very experienced and knowledgeable.”