Writing for Digital Media

Overview

Course duration: 1 day.

Digital media (websites, e-newsletters, blogging and other social media) is increasingly important as the way to communicate with clients, secure new customers, and to raise a company’s credibility, profile and profits. But today’s increasingly high-speed business environment has made digital readers highly purpose-driven, time-short, sceptical, and quick to judge. It will teach you the essentials of writing digital content – to get noticed and read, to influence target readers, and improve your return on investment.

The course uses research evidence, case studies and practical exercises to demonstrate the essentials of writing for digital media – helping delegates improve their content’s structure and layout, influence and impact.

Is it right for me?

The course is for anyone writing or preparing copy for the digital media – websites, e-newsletters, blogs and other social media – or responsible for a website’s operation and maintenance.

 You may be new to copywriting or new to writing for this media; designing a new website or seeking to improve one; or involved with digital marketing projects. The course is equally suitable for those from small or large organisations, whether from private, public or the third sector.

What will I learn?

By the end of this course you will be able to:

• Find ways and reasons why digital readers differ and the implications for content writers.
• Provide feedback on delegates’ websites, with suggestions for improvement.
• Take simple steps to improve a website’s ranking on search engines.
• Create effective e-newsletters – and understand the do’s and don’ts to get them read and noticed.
• Produce blogs and social media – the benefits, how to get started, what makes good content and how to overcome the challenges.
• Suggest other ways to improve the digital content.

What will it cover?

Writing for digital content

• How digital readers differ
• Tuning into readers’ wants
• Essential techniques when writing digital media
• Improving digital content: style guides, accessibility and proofreading

Websites

• Webifying your copy (from a printed to website format)
• Eye-catching web pages – lessons from best practice
• Feedback on delegates’ websites
• Search engine optimisation – the essential first steps

E-newsletters

• The do’s and don’ts
• Ways to increase your ‘click rate’ (percentage opened) 

Blogs/Social Media

• Why blog, how to get started, and improving your copy
• Ways to improve your social media content
• Challenges and solutions
• Integrating with e-marketing and other communications

Further courses to consider

Proofreading

Effective Digital Marketing