Course code: WDM - call 0845 071 2801
Course duration: 1 day.
Digital media (websites, e-newsletters, blogging and other social media) is increasingly important as the way to communicate with clients, secure new customers, and to raise a companys credibility, profile and profits. But todays increasingly high-speed business environment has made digital readers highly purpose-driven, time-short, sceptical, and quick to judge. It will teach you the essentials of writing digital content to get noticed and read, to influence target readers, and improve your return on investment.
The course uses research evidence, case studies and practical exercises to demonstrate the essentials of writing for digital media helping delegates improve their contents structure and layout, influence and impact.
Is it right for me?
The course is for anyone writing or preparing copy for the digital media websites, e-newsletters, blogs and other social media or responsible for a websites operation and maintenance.
You may be new to copywriting or new to writing for this media; designing a new website or seeking to improve one; or involved with digital marketing projects.
The course is equally suitable for those from small or large organisations, whether from private, public or the third sector.
What will I learn?
By the end of this course you will be able to:
- Find ways and reasons why digital readers differ and
the implications for content writers.
- Provide feedback on delegates websites, with
suggestions for improvement.
- Take simple steps to improve a websites ranking on
- Create effective e-newsletters and understand the dos and donts to get them read and noticed.
- Produce blogs and social media the benefits,
how to get started, what makes good content and
how to overcome the challenges.
- Suggest other ways to improve the digital content.
What will it cover?
Writing for digital content
- How digital readers differ
- Tuning into readers wants
- Essential techniques when writing digital media
- Improving digital content: style guides, accessibility and proofreading
- Webifying your copy (from a printed to website format)
- Eye-catching web pages lessons from best practice
- Feedback on delegates websites
- Search engine optimisation the essential first steps
- The dos and donts
- Ways to increase your click rate (percentage opened)
- Why blog, how to get started, and improving your copy
- Ways to improve your social media content
- Challenges and solutions
- Integrating with e-marketing and other communications
Further courses to consider
Effective Digital Marketing