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Combining a mix of expert-led and on-demand learning, as well as modern communication methods, to create truly engaging learning experiences.
Learning that is ready for tomorrow
Digital Impact Survey - Read the findings
In order to understand the impact digital is having on learning, we set out to survey L&D and HR professionals. The results are clear: a blended approach is still preferred.
Respondents reported improvements in communication, employee engagement and productivity through the use of digital. When it comes to devising a blended strategy, organisations should seek to include digital and face-to-face delivery, but more broadly should consider how learning fits within the flow of work and its alignment to business goals.
With more and more information available online, the expectation of how information is presented is critical to keeping learners engaged and curious. In the L&D space when we refer to blended learning this historically has meant a combination of face-to-face learning and online learning. The concept of blended learning has evolved and is much more holistic than just simple combinations. In today's world successful learning comprises of a blend of the following elements:
- Internal communication & digital marketing techniques
- Face-to-face learning
- Virtual learning
- Digital on-demand content
- Technical information
It is all about the learning experience and not just about a one off intervention. The learning experience needs to be designed to meet the requirement and time constraints of today’s workforce.
Making learning stick
Key to making learning stick is making the learning engaging and digestible. To do this breaking the learning down into three clear stages of excite, engage, embed enables the learners to understand the process in which to learn. HF has used this methodology for a number of years with great success.
Excite phase: This is the introduction to the subject area, explains the 'what's in it for me?', creates excitement and sets some exercises to challenge the way the learner is thinking about the subject area.
Engage phase: In this phase you take a deep dive into the subject area through a blended learning approach.
Embed phase: Embedding the learning is a crucial step to ensure that learners are going to transition the skills back into their working rhythm. Embedding the learning should take place of a number or weeks or months and broken down into practical exercises and skills drills that people can practice on the job.
Creating a strong look for the learning experience allows the learner to explore the content in a visual way that allows the brain to retain the learning on two levels, what they are reading and what they are seeing.
After all 90% of information transmitted to the brain is visual.
Breaking information down in bitesize pieces and images is much more likely to have a lasting impact on the learner and enable them to feel confident in what they have learnt. As learning and communication are becoming one of the most important ‘blends’ – creating learning that looks fantastic and has a consistent and strong visual appeal will increase curiosity and engagement, and ultimately performance.
Before the programme the learner will have access to the Digital Hub with all their excite materials and exercises.
These might include:
- Messages from business leaders
- Video/animation content
- Infographics about the programme or topic
- Fluidbooks (ebooks) with background content
- Learning exercise or quizzes
- Any pre-session materials to critique
During the programme the learner will experience different digital assets to accompany their face-to-face experience. These include:
- Videos & animations
- Thrive in Five videos
Face-to-face materials adopt a modern 'paper-light' approach, providing only what's needed to delight the learner. Physical items include:
- A5 workbook with key models and plenty of space for notes
- Welcome pack - A5 booklet, HF pen & notecard...
We bring everything together from visual and content point of view, ensuring the learning experience is as engaging as possible.
Each learner will have access to the Digital hub which will push different learning assets and reminders over the following 3 months.
This can include:
- Follow-up exercises
- Video reminders from the trainer with short Skills Drills
- Additional learning assets designed to inspire further thinking and exploration
- Bridging assets to follow-on topics for further development