This course is full of best practice tips and techniques that will enable your organisation to develop a customer-centric customer service process at every touchpoint.
Are you attracting customers or driving them away without knowing why? This course will help you identify the answers to both questions.
If you are a customer service manager or customer service process owner, then this course is for you.
It is a highly practical and interactive course designed to help you identify the customer touchpoints in your own organisation that aren’t working and can be improved. It will provide you with a ‘blueprint for success’ to take back to the workplace.
You will also take away a CD containing a best practice step-by-step guide for use with others to analyse and improve your current approach to the customer touchpoint management process.
By the end of this course you will be able to:
- Analyse your customer service process from end to end.
- Make a 360° map of your organisation’s touchpoints.
- Identify which customer touchpoints are working and those that are not.
- Identify what processes and touchpoints can be improved to add value to your customers' experience.
- Use a variety of techniques to develop a customer-focused culture.
- Use a proven best practice approach making change happen when managing customer complaints.
The Customer Service Process
- Mapping the process end to end
- The customers’ experience
- Identifying 'value add' steps
A 360° View of Your Organisation
- Product, process and value
- Customer experience life cycle
- Developing the seven steps of the life cycle
- Customers’ needs, levers and values
- Measuring results
- Cause and effect of poor results
Understanding Customer Expectations
- ‘Right first time’
- Adding value
- Motivating loyalty and advocacy
Developing a Customer-focused Culture
- Aligning people, processes and systems
- Thinking like a customer
- Deliver bad news fast
Improving Customers’ Experience
- Why customers complain
- Managing difficult situations
- Saying no but retaining customer loyalty
Personal Application Plan
- Planning for change
- Using the ‘blueprint’ for success