This protocol training two day course will prepare you to interact confidently and effectively with very senior individuals, including in formal and structured situations. It covers the full range of conventions, rules, customs and expectations that professional communicators must master in order to work professionally with VIPs and in high-level business. You will learn the written and unwritten rules of official protocol and business etiquette, as well as international cultural norms and variations.

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

This course is recommended for anyone required to interact with important individuals and concerned to ensure that these interactions pass off as professionally as possible.

You will gain insight into the principles and practice of smooth, proper, professional and culturally sensitive interaction in important encounters and events involving senior individuals. You will be able to:

  • Understand the universal principles of protocol, etiquette, courtesy and manners
  • Navigate and manage interpersonal dynamics in important encounters
  • Make a good impression and avoid causing offence or embarrassment in high profile situations
  • Display appropriate international business etiquette in many contexts
  • Prepare and host VIP visits and formal occasions
  • Interact respectfully with people from many cultures, nations and regions
  • Display cultural sensitivity across international dynamics

This course comprises seven modules each covering a set of key concepts and skills.

Core concepts

  • Differences between protocol, etiquette and hosting
  • Social etiquette vs business and diplomatic etiquette
  • Understanding international differences

Communication skills

  • Introductions – the art of making conversation
  • Meeting, greeting and receiving
  • Email etiquette
  • Business correspondence

Cultural awareness

  • Culture, protocol and cross-cultural sensitivities
  • Communicating with different cultures
  • Gift giving and receiving

Dining etiquette and attire

  • Dining etiquette for different occasions
  • Entertaining – including reception lines, dinners and parties

Preparing and hosting VIP visits and occasions

  • Hosting senior dignitaries
  • Hosting royalty, politicians and diplomats
  • Bilateral and multi-lateral events
  • Orders of precedence
  • Ranking orders

Protocol and etiquette for VIPs

  • Where to find the information required
  • Greeting and assisting VIPs
  • Security
  • Seating plans and arrangements
  • Royal and diplomatic protocol
  • Forms of address
  • Invitations and RSVPs

Protocol logistics

  • Place cards
  • Flags and anthems

 

Module 1: Principles of protocol and etiquette

•    Understand the universal principles of protocol, etiquette, courtesy and manners
•    Navigate and manage interpersonal dynamics in important encounters
•    Make a good impression and avoid causing offence or embarrassment in high profile situations
•    Display appropriate international business etiquette in many contexts
•    Prepare and host VIP visits and formal occasions
•    Interact respectfully with people from many cultures, nations and regions

Module 2: Flawless professional and personal conduct

•    Universal expectations for personal behaviour
•    Personal etiquette for formal occasions and encounters
•    International business etiquette: universal best practice
•    Local and regional business and social differences

Module 3: Preparing and hosting VIP visits and occasions

•    Preparing for official visits
•    Protocol at events and summits
•    Protocol planning, liaison and logistics
•    Practical hosting skills
•    Risk assessment and contingency planning
•    Troubleshooting: avoiding mistakes and slip-ups

Module 4: International and local variations

•    In-depth country and region profiles

Partnership

Working in partnership with the International School of Communication