In this 75-minute interactive session, participants are introduced to the world of social media in the workplace. They explore the benefits, as well as the concerns organisations, have expressed about allowing employees to use social media. Participants map—and evaluate—how they and their teams are currently using social media. Then, looking toward the future, they explore innovative ideas for using social media to address a pressing business challenge.

  • Map the current use of social media in your area of responsibility and determine its effectiveness
  • Identify innovative uses of social media to address a high-priority business challenge
  • Explain the benefits and concerns of using media in the workplace