The focus of this 90-minute espresso is writing for results - using persuasive writing to motivate your readers to take action.  You’ll work throughout the session on a work-related writing project of your own - one that requires you to persuade others.  We’re going to frame the session around five-step that will help you think through and write a persuasive document of any length.

  • Tailor your document to the values, needs and information styles of your readers
  • State your argument/position powerfully and concisely
  • Select the most effective persuasion approach for a particular document
  • Use various techniques to generate and organise key ideas and topics quickly